Vice President, Marketing
Christa leads Partner Marketing, Analyst Relations and Content Strategy at Everbridge. She has responsibility for Critical Event Management category creation, raising awareness of our company and solutions among the analyst community and other influencers. Christa is also responsible for growing our partnerships via effective marketing and demand generation strategies. She leads the go-to-market activities for strategic programs including our Best in Enterprise Resilience™ Certification program and content creation for direct and indirect sales and marketing.
Previously Christa worked in Product Management, Marketing and Partnerships at Dun & Bradstreet. Prior to D&B, Christa worked at American Express for 12 years primarily in Product Development, Innovation and Relationship Management capacities. At American Express, she was responsible for launching cards, payment and business travel solutions globally.
Her earlier experience was in Strategy and Economic Consulting for 7 years at PricewaterhouseCoopers in Washington, DC, New York and The Netherlands. She advised companies on strategic alternatives, operational efficiencies, strategic sourcing, market entry opportunities and planning, defense and documentation of inter-company pricing structures.
Christa has a BA in Economics from Connecticut College and an MBA in Finance from New York University.